: Recruits competed for high scores in aptitude tests.
: Fans received digital IDs showing their rank. The Jaeger Creator: Building a Legend pacific rim uprising website
: Thousands of custom Jaegers were shared on Twitter and Instagram. : Recruits competed for high scores in aptitude tests
: Users chose armor sets and weapon systems. Color Palettes : Fans applied custom paint jobs and decals. : Users chose armor sets and weapon systems
Perhaps the most viral feature of the site was the Using a series of rapid-fire psychological questions (memory recall, pattern recognition, and reflex tests), the website generated a "Drift Compatibility Score" for the user. You weren't just a fan; you were a candidate. Players could share their scores on social media with the hashtag #JoinTheShatterdome, effectively turning the website into a lead-generation tool for the film’s marketing.
: Deep dives into Jake Pentecost and Nate Lambert. Propaganda Posters : High-resolution downloads for fans. Legacy of the Digital Campaign