In letters like 'a', 'd', and 'g', the counters (the enclosed white space) are designed to be slightly wider than the industry standard. This design choice significantly aids legibility. By allowing more "air" into the letter, Gestard remains readable even at small sizes or when viewed on low-resolution screens. It prevents the "smearing" effect that occurs when text is condensed or viewed on mobile devices.

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Unlike harsh "Didone" serifs (like Bodoni), Gestard softens the edges, offering a warm, nostalgic feel without sacrificing legibility. Designers often describe the Gestard Font as "vintage with a soul"—it looks like it belongs on a whiskey label from the 1920s, yet it renders perfectly on a 4K smartphone screen.