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Ahmed Taher, a renowned expert in business development, provides a comprehensive guide on how to achieve business development in his book "Business Development". According to Taher, business development involves a systematic approach that includes the following steps:

Dr. Ahmed Taher’s approach treats business development as a disciplined science. By combining rigorous market research with strategic "stretching" of a company's capabilities, he provides a framework that is as applicable to small startups as it is to global conglomerates.

According to Taher’s research and publications, effective business development is not just about "finding new customers." It involves several critical pillars: 1. Strategic Stretch and Leverage

: As the founder of Integrated Marketing Solutions (IMS) and Solutions Consulting , he has advised hundreds of multinational and local firms on branding, market research, and sales restructuring.