: Brands and creators now strive to capture attention through humor and pop culture , often using sketches or interactive fan Q&As to stand out.

Of course, there is a shadow side. We have so much access that we have lost the ability to commit.

Today’s entertainment content rarely stays in one medium. A popular book becomes a movie, which inspires a video game, which leads to a limited-run podcast. This allows franchises like Marvel or Star Wars to maintain a constant presence in the cultural conversation.