It is not a tool. It is not a platform. It is a from "reaching customers" to "fusing with their reality."
In his latest work, Marketing 6.0: The Future Is Immersive Philip Kotler introduces metamarketing
You don't need a time machine to prepare. You need a roadmap.
It allowed brands to predict behavior, automate content, and engage in real-time. But it created a new problem: Artificial saturation.