Bcg Matrix Of Zomato (ESSENTIAL)

"Question Marks" are the tricky spots in the portfolio. These are businesses in high-growth industries where the company has a low market share. They consume a lot of cash and offer no guarantee of success. They require a crucial decision: "Do we double down or divest?"

The "dining out" and restaurant reservation market is very low growth. With the rise of food delivery, table booking is a declining secondary activity. Growth is essentially GDP-linked (5-7%). bcg matrix of zomato

As of early 2026, (now operating under the holding company Eternal Limited "Question Marks" are the tricky spots in the portfolio

Although it reached EBITDA breakeven in Q3 FY26, it remains a "Star" because it requires continuous heavy investment in "dark store" expansion to maintain its lead in a rapidly growing market projected to reach $25 billion by 2030 . 2. Cash Cows: Food Delivery They require a crucial decision: "Do we double