Perhaps the most commercially recognized use of the phrase comes from the Wild Turkey distillery. In 1976, Wild Turkey changed the liqueur game by introducing . It was a revolutionary idea: take their high-proof, signature Kentucky straight bourbon and mellow it with pure, natural honey.
In the lexicon of American alcohol, American Honey represents a "session drink"—something to be sipped on a porch in the summertime. It became synonymous with relaxation. In the 2010s, its popularity surged with the rise of the "Honey Bee" cocktail (lemonade, honey liqueur, and iced tea), firmly planting the spirit in the pantheon of Southern comfort. It represents a version of America that is pastoral, slow-moving, and sweet—a liquid embodiment of a golden hour that never ends. American Honey