Tamil and Telugu cinema (often lumped into "Bollywood" abroad) have gone even further. Actresses like ( Rudhramadevi ) and Samantha Ruth Prabhu ( Yashoda ) train like combat athletes. The "muscle girl" in South Indian cinema is no longer a joke; she is a box-office draw. Fitness influencers like Jasmine Sandlas (Punjabi music videos) have inspired a generation to lift heavy.