While she had local hits in the Southern club scene, the track was her breaking point. According to interviews, Chloe wrote the song after leaving a toxic management contract. "I was broke, tired, and people told me I wasn't marketable," she told BuzzMusic in 2024. "I went into the studio furious. I told the producer, 'Give me a beat that sounds like armor.' We wrote 'I Feel Myself' in 40 minutes."