There are thousands of recordings of Om Namah Shivaya available. So why is the version the gold standard?
Unlike a stark, acoustic kirtan found in an ashram, the T-Series version uses layered orchestration: om namah shivay t series
Har Har Mahadev.
T-Series, founded by the visionary Gulshan Kumar, began as a humble cassette company and grew into a behemoth of the entertainment industry. While the company is known today for Bollywood blockbusters and pop music, its foundation was built on devotional music (Bhajans). Gulshan Kumar had an innate understanding of the Indian psyche; he realized that while entertainment is sought after, the need for spirituality is inherent. There are thousands of recordings of Om Namah