This democratization has profound implications:
However, the curse is misinformation. Because often bleeds into news, the lines have blurred. Satirical news (like The Onion ) is often mistaken for real journalism, and "punditry" (opinion) is confused with reporting.
We will stop asking "What is popular?" and start asking "What is popular for me ?" Influencers are the new celebrities; niche podcasts are the new radio. The monolithic "movie star" is dying because is now about the IP and the experience, not the face.