| Awareness Level | Modern Funnel Stage | Best Ad Platform | Ad Type | | :--- | :--- | :--- | :--- | | Most Aware | Purchasers | Google Shopping | Dynamic Retargeting | | Product Aware | Comparison Shoppers | Google Search (Branded) | Comparison Chart | | Solution Aware | Cold Prospecting | Facebook / LinkedIn | Educational Video (Explainer) | | Problem Aware | Problem Agitation | TikTok / Instagram Reels | "You might have X problem" Hook | | Unaware | Brand Awareness | YouTube / Native Ads | Story-driven narrative |