However, in the 20th century, the term transcended the spiritual realm to define a revolutionary sound. emerged as a dominant genre in Nigeria, popularized by icons like King Sunny Adé and Chief Commander Ebenezer Obey. This style of music was characterized by its use of the Yoruba talking drum, intricate guitar melodies, and call-and-response vocal patterns. It was music of celebration, praise-singing, and social commentary. By the 1980s, "Juju" had become a global export, representing the sophistication and groove of African highlife.
: While hanging out with friends in the streets of Sasolburg, Juju K started vibing to amapiano beats and spontaneously added wild, funny head movements to his dance. This unplanned moment became the "Magumba" dance style . juju k