Whether you are optimizing for Google, Instagram, or a soon-to-be-invented metaverse, the Zone framework provides the blueprint. Go back to the source. Read the 2020 Sage Publications edition. Your marketing will be better for it.
The core of the Tuten and Solomon framework is the division of the digital landscape into . This division helps marketers look past individual applications and focus instead on consumer utility and strategic intent. 1. Social Community Whether you are optimizing for Google, Instagram, or