Tamilrockers operates on a "leak culture" model. On a Friday morning, when a big Tamil movie releases, Tamilrockers uploads a cam-rip (recorded on a phone in a cinema) or a pirated HD copy. They specifically tag these files with "Hindi Dubbed" or "Tamil Dubbed" to attract non-Tamil speaking audiences. Users then download these files using their Jio mobile data or Jio Fiber broadband.