Then, without drama, without fear—go do that thing.
Furthermore, in the technical jargon of the release, "7-28" became shorthand for the of the dial layout. This design philosophy posits that from 7 o'clock to 28 minutes past the hour, the dial remains uncluttered, pristine, and "alive." After that threshold, the complications (often a sub-dial or a skull motif) begin to intrude, symbolizing the inevitable encroachment of time. memento mori 7-28
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