A24’s success highlights a crucial aspect of popular entertainment studios: brand identity. When an audience sees the Disney castle, they expect a family-friendly spectacle. When they see the A24 logo before a trailer, they expect something weird, wonderful, and potentially award-worthy. This branding power allows studios to market films that might otherwise be too risky for general audiences.

Sora (OpenAI’s text-to-video model) and generative AI are terrifying traditional studios. However, popular productions like The Mandalorian already use real-time VFX (LED Volume walls) instead of green screens. The studios that adapt AI for pre-visualization and background generation will win.

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