For decades, popular media was defined by "appointment viewing." Families gathered around the television at a specific hour to catch the latest sitcom or news broadcast. Today, the landscape is dominated by (Netflix, Disney+, Spotify).

Today’s entertainment content rarely stays in one medium. A popular book becomes a movie, which inspires a video game, which leads to a limited-run podcast. This allows franchises like Marvel or Star Wars to maintain a constant presence in the cultural conversation.

The 1990s saw the dawn of the digital revolution, with the widespread adoption of the internet and the emergence of digital media. The internet allowed for the creation and dissemination of content on a massive scale, and with it, the rise of online entertainment. The early 2000s saw the launch of social media platforms like MySpace, Facebook, and Twitter, which changed the way people interacted and consumed media.