To understand why certain media becomes "popular" today, we have to look at the three pillars of digital content: 1. The Power of "Snackable" Content
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In the era of dot entertainment, human editors have been replaced—or at least augmented—by machine learning algorithms. The "Trending" tab of 2015 has evolved into the "For You" page of today. These algorithms do not just recommend content; they dictate what gets made. To understand why certain media becomes "popular" today,