Pmbok 7 Principles — 'link'

Before starting any work, ask: "Does this deliver value to the customer or the business?" Use Minimum Viable Products (MVPs), value stream mapping, and regular benefit reviews. If a feature doesn’t drive value, kill it—even if it's in the original scope.

Create a risk-adjusted backlog. For a critical opportunity (e.g., a market gap), use a "risk-seeking" strategy (exploit/enhance). For a threat, use mitigate, transfer, or accept. Never use "avoid" for every risk—that kills innovation. pmbok 7 principles

"Demonstrate leadership behaviors."

"Navigate complexity."