The genre has undergone a massive migration. In the 90s and 2000s, family drama belonged to television—the 1,000-episode sagas of Kyunki Saas Bhi Kabhi Bahu Thi . These were melodramatic, moralistic, and stretched thin.
As India moves towards a digital-first lifestyle, the family drama is migrating to group chats. The next wave of stories will likely focus on: