They taught students to gamify social interactions to eliminate "bitch butterflies"—the paralyzing anxiety felt when approaching someone attractive.
Perhaps the most effective component of Project Go was the homework. It wasn't enough to watch videos; members were given specific challenges to complete in the real world. simple pickup project go
Once you see a woman you want to talk to, you have three seconds to start walking toward her. If you take longer than three seconds, your brain creates rationalizations ("She looks busy," "My hair is messy," "That is the wrong angle"). They taught students to gamify social interactions to
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