Spot Subtitling [NEW]

A core constraint of spot subtitling is reading speed. A single spot should rarely stay on screen for more than 6 seconds, and ideally not less than 1 second. Standard professional specs require 15 to 17 characters per second. If your spot text is too long for the audio duration, you must rephrase (condense) the subtitle.

When we watch a film, our brains are processing visual information (faces, scenery, action) and auditory information (dialogue, music, sound effects). When subtitles are added, we add a third layer: textual processing. spot subtitling