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Don't show your solution immediately. First, you must provoke "cognitive dissonance." You present a problem so deep that the client feels uncomfortable until you reveal the solution. Download Oren Klaff Pitch Anything Pdf

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Q: Is "Pitch Anything" only for entrepreneurs and startups? A: No, the principles outlined in "Pitch Anything" can be applied to any situation where you need to pitch an idea, product, or service. First, you must provoke "cognitive dissonance

“Status is the single most important social dynamic. It determines who leads and who follows.”