Punjab’s massive wedding season (November to March) sees a 10-15% temporary price hike. During peak demand, even the government-allowed price can be pushed by retailers if you buy on credit or home delivery.
Punjab is a well-connected state, but logistics still play a role. Prices in remote villages might have a tiny markup due to transportation costs, although the MRP system largely prevents this. Conversely, prices in high-end zones or "Model Vends" (premium liquor shops) might be standardized at the higher end of the price band to ensure better service and stocking. Grand Affair Whisky Price In Punjab
Due to its popularity, Grand Affair is one of the most counterfeited whiskies in the Doaba region. In 2025, the Punjab Police seized over 500 counterfeit bottles of Grand Affair Premium in Hoshiarpur. Punjab’s massive wedding season (November to March) sees