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Any serious analysis of must address video games. The gaming industry generates more revenue than movies and music combined. Yet, traditional media often overlooks it.

Whether you are a consumer or a creator, the strategy is the same. For consumers: curate your feeds aggressively to avoid burnout. For creators: stop trying to be everything to everyone. Find your niche, serve it authentically, and use the new tools (AI, streaming, social) to build a direct relationship with your audience.