For the majority of the series, Betty does not change her appearance. She remains "feo" (ugly) in the eyes of her colleagues, yet she becomes the most powerful person in the company. The show’s core thesis was subversive:
At its core, is not just a love story; it is a sharp critique of corporate greed and social hypocrisy. The plot centers on Eco Moda , a bogus fashion company run by the vapid and narcissistic Armando Mendoza. Betty, an economist with a photographic memory but "unfortunate" looks, is hired to be the company’s chief of rentals after the previous executive flees the country. Yo Soy Betty La Fea
While the romance drives the plot, the heart of lies in El Cuartel de las Feas (The Quarters of the Ugly). In the basement of Eco Moda, Betty rules over a secretarial pool of women who are conventionally "unattractive": Inesita (the timid one), Mariana (the older divorcee), and Sofia (the loud-mouthed rebel). For the majority of the series, Betty does