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The impact of "Gangnam Style" extends beyond its viral success. The song has been credited with opening up the global music market to K-pop and Korean culture. It paved the way for other K-pop artists to break into the international market, including acts like BTS, Blackpink, and EXO.

The video’s impact was so massive that it forced YouTube to upgrade its view counter from 32-bit to 64-bit integers to accommodate the unprecedented traffic. How to Watch and Experience the Video The impact of "Gangnam Style" extends beyond its