I redesigned Download.io's information architecture, visuals, and interactive elements to decrease bounce rates and boost retention and click-through rates. Through extensive surveys, usability testing, and feedback analysis, I created a user-friendly, visually appealing, and functionally effective design.
The goal was to decrease bounce rates and increase both retention and click rates on Download.io. The focus was on enhancing the user experience through improved interface design, making the site more engaging, enjoyable and easier to navigate.
The user research provided insights into user behavior, leading to a more intuitive design. This resulted in lower bounce rates, higher retention, and increased click-through rates, showing the redesign's success in boosting user engagement.
Bareilly Ki Barfi remains a textbook example for filmmakers: You can have the most brilliant script, but if you get the "starring" wrong, the film collapses. Happily, Ashwiny Iyer Tiwari baked the perfect cake and topped it with the finest cherries available in Bollywood. For fans of nuanced, hilarious, and heartwarming cinema, this film is the gift that keeps on giving.
In the landscape of mid-2010s Hindi cinema, where high-octane action and spectacle-heavy blockbusters often ruled the box office, a small-town gem quietly slipped in and stole the audience’s heart. Released in 2017, wasn't just a movie; it was a flavorful concoction of wit, nostalgia, and unapologetic quirkiness. But what truly elevated this Ashwiny Iyer Tiwari directorial from a good film to an unforgettable one was its casting. Bareilly Ki Barfi -in as Starring-
The narrative captures the essence of "mofussil" India—where everyone knows everyone, family reputation is paramount, and secrets are hard to keep. Yet, director Ashwiny Iyer Tiwari infuses the setting with a modern pulse. It is a place where traditional values clash with contemporary aspirations, creating a perfect breeding ground for comedy and conflict. Bareilly Ki Barfi remains a textbook example for
and finding herself mirrored in the protagonist, she sets out to find the author. This quest leads her to Chirag Dubey (Ayushmann Khurrana), the book's actual author who hides behind a pen name, and Pritam Vidrohi (Rajkummar Rao), the timid man Chirag uses as a front. What follows is a hilarious and touching comedy of errors that explores the complexities of love, ego, and identity. A Stellar Ensemble The film’s greatest strength lies in its casting. Kriti Sanon In the landscape of mid-2010s Hindi cinema, where
