The current is deceptively simple. It consists of a three-dimensional, isometric cube with a stylized number "6" embedded within its facets. The cube is typically rendered in a gradient of vivid, cinematic colors:
. Its logo is ubiquitous in the industry, appearing on everything from major blockbusters to small-budget independent films promoted through the China Movie Channel Media Awards comparison of the different animation styles used in Chinese film studio intros over the decades? a television channel under the National Film Administration china movie channel logo