PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
This shift is profound. We are witnessing a cultural moment where the "amateur gaze"—authentic, unpolished, and dangerously real—is colliding with mainstream scripted narratives, reality television, and digital streaming platforms. This article explores how entertainment media is documenting, dramatizing, and often distorting the phenomenon of gay amateur cruising, moving it from a secret subculture to a complex storytelling device.
Moreover, for those interested in the academic or sociological aspects, there is a wealth of literature on the history and cultural significance of cruising and gay pornography, which can provide insight into the complex dynamics of sexual cultures. Gay Amateur Porn - Cruising In Public Park Huge...
Public spaces can be dangerous for such activities. Participants might be exposed to violence, exploitation, or arrest. This shift is profound
Shows like It’s a Sin or Pose have depicted cruising as a vital form of community and rebellion, especially in eras where queer spaces were limited. Moreover, for those interested in the academic or
We’ve seen a shift from cruising being portrayed as something "shameful" to something deeply human:
Public health concerns, including the transmission of sexually transmitted infections (STIs), are significant.
Cruising, or the act of looking for sexual partners in public places, has been a part of gay culture for decades. Public parks, unfortunately, have sometimes been sites for such activities, often due to their secluded areas and public accessibility. However, engaging in sexual activities in public spaces is illegal in many jurisdictions and can pose significant risks to those involved, including the risk of arrest, violence, and sexually transmitted infections.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
