A few years ago, if you walked into a cafeteria in Mumbai, Delhi, or Bangalore, the background noise was dominated by Western pop or Bollywood hits. Today, the soundscape has shifted. You are just as likely to hear the emotional ballads of a Korean OST (Original Soundtrack) or hear friends debating the latest plot twist in Squid Game or Crash Landing on You .

The future looks incredibly bright. With the success of the Squid Game reality show and the constant hunger for new content, studios are now considering . Furthermore, AI-assisted dubbing technology is making it cheaper and faster to translate entire series.