Upon release, critics were divided. The Guardian called it "a bewildering, brilliant mess." Pitchfork dismissed it as "corporate cheerleading." However, the public disagreed.
Lyrically, "ThatPOWER" operates on a simple but effective premise. The song is an anthem of empowerment and romantic synergy. The recurring hook, "I got that power," is an earworm designed for chanting. The lyrics speak to a relationship where the connection gives the narrator strength: will.i.am feat. Justin Bieber - thatPOWER -Bea...
Following the massive success of his previous solo hits like "Scream & Shout" with Britney Spears, will.i.am was on a mission to create tracks that felt massive—stadium anthems designed for festivals and nightclubs. "ThatPOWER" was the natural progression of this sound. It wasn't just a song; it was a sonic architecture built for big speakers and louder energy. Upon release, critics were divided
You can find the original version and various remixes on major streaming platforms: Listen to the original on Spotify or Apple Music. The song is an anthem of empowerment and romantic synergy
The pairing of will.i.am and Justin Bieber was a strategic masterstroke. At the time, Bieber was arguably the most famous teenager on the planet, fresh off his Believe album tour. However, he was in a transitional period. The public perception of him was shifting, and he was beginning to distance himself from the purely innocent "Baby" image toward a more urban, edgier sound.