Norman 2010 -

Starting in 2018, designers rediscovered . We saw the return of:

Learning requires practice coupled with specific, timely feedback to correct misconceptions. The Mastery Gap: norman 2010

For five years after 2010, the industry ignored Norman. We got "Ultra-Minimalism" (2013-2017). We got hidden gestures. We got "infinite scroll" that removed all boundaries. Users became frustrated. Click-through rates dropped. Starting in 2018, designers rediscovered

For the tech industry in 2010, this was heresy. Google had a white page with one box. Apple was killing buttons. Norman stood up and said, "You are wrong. A Swiss Army Knife is not a failure because it has more than one blade." We got "Ultra-Minimalism" (2013-2017)

"Likert scales, levels of measurement and the ‘laws’ of statistics" by Geoff Norman

Faculty expertise can sometimes make it harder to teach beginners because experts "skip" steps that students don't yet see. Option 3: Sports Sociology & Gender Studies