Their mission? To prepare for a war against the New Gods. This pantheon includes the slick, brutal Mr. World (globalization), Media (TV and celebrity culture), and Technical Boy (the internet and technology). The New Gods argue that they don’t need temples or prayers; they have fiber optics, television commercials, and blockbuster movies.
As Shadow drives across the American heartland with Wednesday, he becomes entangled in a conspiracy far larger than any crime he ever committed. The journey takes him to the mystical town of Lakeside, the "House on the Rock," and the literal center of America, where the final confrontation challenges the very nature of belief and sacrifice. American Gods
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Wednesday is rallying the old gods of America—deities like Anansi (Mr. Nancy), Czernobog, and the Egyptian god Thoth (Mr. Ibis)—to wage a coming war against the "new gods." These new deities include the flashy and ruthless Technical Boy (god of the internet), Media (goddess of television and celebrity), and Mr. World (a shapeshifting god of globalization and surveillance). Their mission
is a Hugo and Nebula Award-winning fantasy novel by Neil Gaiman , first published in 2001. The story blends mythology, Americana, and the contemporary "road trip" genre to explore the soul of the United States through the lens of its immigrant history and evolving beliefs. World (globalization), Media (TV and celebrity culture), and
Mr. Wednesday is not a man. He is a god—specifically, Odin, the All-Father of Norse mythology. Having crossed the ocean with Viking explorers centuries ago, Wednesday now survives by running small cons, giving speeches at aging "Veterans of Foreign Wars" halls, and begging for scraps of belief.
No discussion of is complete without the House on the Rock. It is a real place in Wisconsin: an infinite indoor carousel of automated dolls, giant squid, and unexplained nonsense. In the novel, it is where the gods go to hide. It is not a sacred place; it is a museum of misfit toys, a physical representation of American kitsch.