Never start a project that costs more in resources and morale than the potential gain.
After you win the market, shrink your ego. The moment you believe you are invincible, a startup you have never heard of will eat your lunch. The Art of War is a circle: After victory, return to Rule #1 and recalculate. sun tzu the art of war for managers 50 strategic rules
Every layer of management between you and the customer is a mile of slow mud. Flatten the hierarchy. If a decision requires three signatures, you have already lost. Never start a project that costs more in
Turn a complaint (“This process is slow”) into a win (“You just designed the new workflow”). The Art of War is a circle: After
If a rival team is failing, offer help. Tomorrow, that ally may save you.
The best CEO is one who defeats the competition without a bloody price war. Win by making the rival obsolete, not by fighting them into bankruptcy. (Think Netflix vs. Blockbuster).