Watusi Theme -

Dealers hated it. "What does a dance have to do with a car?" they asked. Buyers were confused. Most Darts sold in '63 and '64 were the standard, drab, penny-pinching versions. The Watusi lasted two model years, then vanished. By 1965, the British Invasion (Beatles, Rolling Stones) had arrived, and the African dance craze was dead. The Watusi was discontinued.

Why? Because we now recognize that the Watusi is the perfect distillation of a specific, fleeting moment in American history: the anxious bridge between the 1950s conformity and 1960s rebellion. Watusi Theme

Teenagers loved it. Parents were confused. Dick Clark put it on American Bandstand . For a few golden months, everybody was doing the Watusi. Dealers hated it

Enter a legendary product planner at Dodge named Burt Bouwkamp . Bouwkamp had a radical idea: What if you didn’t sell a car based on horsepower or legroom? What if you sold it based on lifestyle ? Most Darts sold in '63 and '64 were