Bing Gan Jiejie weaponizes this. He doesn’t pretend to be a woman. He presents as male but acts with exaggerated, theatrical sājiāo. Think: a deep-ish voice suddenly going high-pitched to ask for candy, or pretending to be offended when someone doesn’t laugh at his joke.

At the heart of this trend is the concept of sajiao (acting coquettish). In a traditional sense, this is a behavior used to show affection or get one's way through cute, pouting, or high-pitched communication. When a man adopts this temperament—especially one labeled as Bing Gan Jiejie—it creates a "cringe-chic" appeal.

The dissonance is the point. Audiences don’t laugh at him for failing to be feminine; they laugh with him because he has mastered the performance of femininity so well that the masculinity underneath becomes a punchline.