On the other hand, the constant bombardment of entertainment content can have negative effects, such as promoting unrealistic beauty standards, glorifying violence, and perpetuating stereotypes. Moreover, the spread of misinformation and disinformation through popular media has become a major concern, with serious implications for democracy and public discourse.
For decades, entertainment content was defined by a passive model. Families gathered around a radio or a television set at a specific time to consume a broadcast decided upon by a handful of network executives. The content was linear, and the audience’s role was simply to watch or listen.