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represent a massive shift in how modern audiences consume audio, video, and localized entertainment. What began in 2001 as Radio Mirchi, India’s first privately owned nationwide FM network, has deliberately rebranded and transformed into Mirchi —a diversified, global multimedia powerhouse. Owned by Entertainment Network India Limited (ENIL), a subsidiary of The Times Group, Mirchi has completely rewritten the playbook for traditional broadcasting by aggressively pivoting toward digital ecosystems, regional streaming, and strategic brand solutions.