Hooked.pdf

If you build a hook without a stopping point, you are building a cage, not a product.

And remember: Great habits change lives. Bad habits ruin them. Build accordingly. Hooked.pdf

This article explores the core concepts found within the "Hooked" methodology, breaking down the four-step model that drives user engagement and examining the ethics of building products that create habits. If you build a hook without a stopping

If you simply download a and read it, you will feel smart. You will recognize the "Hook" in every app you use. However, you won't be able to build a habit-forming product. you are building a cage

Searching for usually implies a goal: "I want to make people addicted."