Looking for a practical guide? Search academic databases for "Pathologies of Business Intelligence" or visit the archives of the Stanford Data Governance Council for the original 2018 working paper that popularized the term "Business Unintelligence."

: Clearly identifies the high-level steps for both business leaders and IT teams.

—not as a lack of intelligence, but as the need to embrace the "unstructured" and "informal" aspects of human intuition and social interaction that data alone cannot capture. Key Strengths The "Biz-Tech" Gap