Design For How People Learn -voices That Matter- 'link' Jun 2026

Present information in multiple lanes. Text for the Rider; stories for the Elephant; diagrams for spatial memory.

Chapters on “What motivates learners?” and “Design for habit formation” go beyond standard ADDIE models. She draws from BJ Fogg’s behavior model (B=MAP) and Daniel Pink’s Drive — but makes it feel concrete. Design For How People Learn -Voices That Matter-

Stop broadcasting information. Start architecting experiences. The difference between noise and knowledge is not volume; it is empathy. Present information in multiple lanes

Most corporate training fails because it is "information dumping." Dirksen argues that knowing something is not the same as being able to do it. The book centers on identifying the gap between the learner’s current state and the goal state. The Four Types of Gaps She draws from BJ Fogg’s behavior model (B=MAP)

In a world screaming for attention, the most valuable skill you can possess is not the ability to speak louder, but the humility to listen to how the human brain actually works. Design for the forgetting, the distraction, the fear, and the joy. Design for the Elephant and the Rider. Design for the voice that matters most: the learner’s.

: One of the most famous takeaways is the use of the emotional "elephant" (the gut/visceral brain) and the logical "rider" (rational brain) to explain how to capture attention and influence behavior. Practical Visual Metaphors

Design for How People Learn by Julie Dirksen, part of the Voices That Matter