Strategic Management- Concepts And Cases- Competitiveness And Upd · Secure

Synergy is the holy grail. Vertical integration (controlling suppliers or distributors) and horizontal integration (acquiring rivals) must pass the : Does this combination create more value than the sum of its parts?

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The missing word in our keyword phrase is likely Globalization . In a globalized economy, competitiveness is no longer local. Firms face global rivals, global supply chains, and global customers. Synergy is the holy grail