: If a user likes a clip from a show on a partner service (like Netflix or Disney+), a "Smart Prompt" offers to add the title to their watchlist or open the app directly. Why It Works

: Platforms like TikTok and YouTube Shorts prioritize engagement-heavy clips, allowing content to go viral regardless of a creator's initial follower count.

There are several reasons why clips have become so popular:

On the one hand, clips have democratized access to entertainment content, allowing users to sample a wide range of shows, movies, and music without having to commit to a full-length experience. Platforms like YouTube, TikTok, and Instagram have made it easy for users to discover new content, with algorithm-driven recommendations and trending sections that highlight the most popular clips. This has opened up new opportunities for creators to showcase their talents, reach new audiences, and build their personal brands.