Rosalind Krauss Reinventing The Medium Pdf ((exclusive)) Jun 2026

: She replaces the old idea of a physical medium (pigment on canvas) with "technical support"—a discursive system or technological platform that provides a set of rules or "grammar" for the artist.

Rosalind Krauss ’s essay (1999) marks a pivotal shift in her theory, where she explores the "post-medium condition" and how contemporary artists find new aesthetic life in obsolete technologies. Core Concepts of the Essay rosalind krauss reinventing the medium pdf

: She views a reinvented medium as a self-generating structure where the rules of the art form are derived from the technical support itself. Key Artist Examples : She replaces the old idea of a

If you are affiliated with a university, college, or research institution, you can access the PDF via JSTOR (most common), ProQuest, or the University of Chicago Press’s own website. Search for: Krauss, R. (1999). Reinventing the Medium. Critical Inquiry , 25(2), 289–305. Key Artist Examples If you are affiliated with

Published in 1976, "Reinventing the Medium" was a pivotal essay that appeared in the journal October . At the time, the art world was undergoing a significant transformation, with the rise of conceptual art, minimalism, and postmodernism. Krauss, who was already an established critic and scholar, sought to make sense of these changes and their implications for the medium of art.