The film revolves around three friends, Anurag (Shah Rukh Khan), Ajay (Akshay Kumar), and Sanjay (Sanjay Suri), who fall in love with the same woman, Ishita (Aishwarya Rai Bachchan). As they navigate their feelings and relationships, the friends are faced with challenges, misunderstandings, and ultimately, heartbreak. The story explores the complexities of love, friendship, and the human condition, making Ishq a relatable and thought-provoking watch.