: The author directly addresses the reader using "usted" or "tú" . Example: "En el futuro, usted no será despedido por un algoritmo; será gestionado por uno sin saberlo." This creates immediacy.
So it points to , where the word or theme "el futuro" (the future) appears or is discussed. el futuro -p.270-
This is a nuance often missed. If someone asks where your keys are, you might say, "Estarán en la mesa" (They are probably on the table). Even though it uses the future tense, you are talking about a current probability. : The author directly addresses the reader using