Exactly What To Say- The Magic Words For Influe... Jun 2026

Reframing an obligation as a privilege. Scenario: Your team has to stay late to finish a project. Script: "When you finish this report tonight, you get to leave early on Friday."

is a tactical guide by Phil M. Jones that provides specific, field-tested phrases designed to influence the subconscious mind and steer conversations toward desired outcomes. Unlike broad theoretical works on persuasion, this book focuses on 22–23 "magic words"—short sentence starters that bypass resistance, reduce the fear of rejection, and encourage a reflex-based "yes" from the listener. The Core Philosophy: Influencing the Subconscious Exactly What to Say- The Magic Words for Influe...

Have you read Exactly What to Say ? What is your go-to "magic word" for influencing a conversation? Let us know in the comments below. Reframing an obligation as a privilege

Let’s explore the most powerful phrases from the book and how to deploy them. What is your go-to "magic word" for influencing

A product arrived broken. Standard answer: "I'm sorry. Send it back." Magic Words approach: "I'm not trying to make excuses for the warehouse. I'm trying to fix this for you. What would need to happen for you to feel comfortable giving us a second chance?"