The and KBS Music Bank are taped in Seoul. Fans queue from 4 AM to enter "pre-recording" sessions. The streets outside the broadcasting stations are a fashion show of matching fan colors (pearl aqua, sapphire blue, army bombs) and a testament to the organized chaos of Korean fandom.

Once home to the now-famous old building in Gangnam (where BTS recorded their early hits), HYBE has since moved to a futuristic headquarters in Yongsan. The platform is a museum-like experience showcasing the journey of artists like BTS, SEVENTEEN, and TXT. Fans travel from across the globe just to touch the handprints embedded in the sidewalk.

K-pop | Bands, History, Industry, & Global Impact | Britannica